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Jo Loves: Jo Malone CBE (2020)
How I Built This with Guy Raz
Is That the Look of Joe Malone Products?
Isabelle Etigway is one of my best friends to this day. She was the one that put the packaging together for Joe Malone. It's like the Joe Malone box with the whole square and the black bow tie. I think we were very much the pioneers of the indie brands that are today. All of those people you mentioned, Bobby Brown, Marcia Kilgore of Bliss and all of us were doing the same thing. We were all really doing the same things. And it was about buying into a lifestyle.
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