Exactly How To Use Humor To Build A More Profitable Brand
The Andrew Faris Podcast
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The Role of Humor in Branding
This chapter delves into the psychological and strategic uses of humor in branding, emphasizing its potential to enhance emotional connections and manage brand perception. It discusses the spectrum of humor brands can adopt, from safe and wholesome to bold and absurd, highlighting the importance of taking risks to resonate with audiences. Additionally, the chapter provides tactical insights on integrating humor throughout the customer journey to alleviate anxiety and foster deeper connections.
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