The Importance of Mission-Oriented Marketing

I'm glad some of these big mistakes were in New Zealand and not the US, they would have been pretty big hurdle to get over. So at least if you're going to mess things up at the very beginning, do it in a smaller market where any reputational damage gets contained there. We also learned efficacies so important. The most important thing to people is like, does it work? Yeah. It's such an obvious thing. But that is the work. Now we have shifted a little bit of our messaging of like all those credentials are more of like the cherry on top. If that makes sense. And it's like, yeah, our shit still works. And we