How to Communicate the Benefit of a Higher Ticket Retreat

How do I communicate the benefit which usually is in story? And I communicate that benefit in a way that it makes sense. Oh my gosh, this isn't just something that I'm going to benefit from now. It has repercussions and echoes into my future. So like with Wolfgang's thing around, at least bare minimum, he needs to charge 1500 euros,. To break even and make it worth his time.