Content in Overtook Custom Publishing as the Number One Name

The greatest media companies of all time start by just focusing on one platform. We have to be focused, and then we diversify later. You don't want to just be mediocre. It doesn't matter how much budget you have, or what size company you are, you have a limited amount of content energy. So let's pretend that these chocolate bars, these bits of pieces of chocolate bar, is the amount of contentenergy you have.