M&A Talk: #1 Podcast on Selling a Business cover image

For New Sellers: Building Rapport and Understanding Needs in M&A Deals

M&A Talk: #1 Podcast on Selling a Business

CHAPTER

The Importance of Understanding Needs in M&A Deals

This chapter emphasizes the significance of recognizing the goals and desires of all stakeholders in a merger or acquisition. By using a Venn diagram metaphor, the discussion illustrates how overlapping interests can facilitate successful deal-making and how these needs shape deal structuring.

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