
For New Sellers: Building Rapport and Understanding Needs in M&A Deals
M&A Talk: #1 Podcast on Selling a Business
The Importance of Understanding Needs in M&A Deals
This chapter emphasizes the significance of recognizing the goals and desires of all stakeholders in a merger or acquisition. By using a Venn diagram metaphor, the discussion illustrates how overlapping interests can facilitate successful deal-making and how these needs shape deal structuring.
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