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#272: Sir Richard Branson — The Billionaire Maverick of the Virgin Empire

The Tim Ferriss Show

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How Does Failure Set You Up for Success?

How has a failure, or an apparent failure, set you up for later success? Are there any particular examples that come to mind? I think the most notable business failure that we've ever had was taking on cok cola a with virgin cola. And i think the lesson i learnet from that was, if i'm going to take on aglya, i've got to be different. We'vegot to be much better than they are. So anything we've launched since then, we've only launched buses,. esii, we can make at fundamental difference. I love it.

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