How do you go about like knowing your audience to be able to create educating, empowering content? I think it starts by understanding the importance of really getting to what I call content user fit. You can do this on Twitter by doing research. You can even go inside of Facebook groups where your audience is spending time and just immerse yourself with the culture in the space that your audience is within.
How do you consistently create content that converts? Ross Simmonds is one of the best content marketers out there and he’s ready to share the secret sauce.
Ross is CEO at Foundation Marketing, the content marketing firm that helps B2B brands plan, create & distribute content that shapes culture.
Join Daniel and Ross for this AirMeet virtual event.
Follow Ross:
LinkedIn: linkedin.com/in/rosssimmonds
Twitter: https://twitter.com/TheCoolestCool
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Timestamps:
00:00 Intro
02:19 The 4 Categories Of Great Content
07:10 How To Avoid Mediocrity
11:19 The Benefit Of One Channel Greatness
14:30 The Role Of A Distribution Marketer
20:29 How To Understand Where Your Audience Is Hanging Out
25:25 The SEO Video Play
33:04 How To Grow As A Marketer
38:13 Intentional Content
42:20 Always Add Value