The Curious Case of the MacBargill

I think our books are designed to make kids feel more self-confident or have more self-belief that is in the heart position. We do want to help kids be more resilient, more kind, more empathetic and more self-aware. And you talked about sort of moving beyond books a little bit. You launched the curious case of the MacBargill. Which was what you described as a mystery kit series. It's one of the few products we've done where sort of outside creators have come to us with an idea. Creatively, I love it. There is a whole idea there for a whole series of mystery kits. But in terms of its commercial success