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Episode 40: Activision Blizzard
Acquired
The Birth of Eastwards
The South Korean government has rules and regulations around these live tournaments I mean it's a part of the public fiber of the company. And this is crazy important like this is the beginning of what we really see today in the Eastwards world. It becomes so popular in this you know relatively tiny country of South Korea that like television channels get devoted to showing Starcraft tournaments people start like quitting their jobs and playing Starcraft professionally. There are all these what otherwise would be called internet cafes that pop up all around the country that are known as PC bangs, they're just dedicated to computer gaming. The whole thing is one of the most surreal things you can imagine because 15 years after it came out and it
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