How to Deal With the Onslaught of Yammer

At Yammer, I run the user research team. The company had been going for a few years and they actually had a very robust data analytics team. They were floundering with having a data driven approach but feeling like they had no good sense of what customers wanted. So my first hire when I got there was actually a product copywriter. And that achieved two goals: Our copy became much better and users became more at ease.