How I Built This with Guy Raz cover image

ARRAY: Filmmaker Ava DuVernay

How I Built This with Guy Raz

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From Hip-Hop Roots to Film Publicity

This chapter recounts the narrator's early experiences in the hip-hop scene and their transition from a consumer of art to a creator. It highlights significant moments, including their time as an intern during the O.J. Simpson trial and their eventual shift into film publicity. The challenges of building a business in the film industry are explored, revealing the intricacies of managing press activities and client expectations.

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