AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Are You Using Data in Survey Data?
i think trustin communication is the most important thing. We as an industry should not, and cannot be ashamed or scared of fraud. The risk of not collecting data is significantly more higher than the risk of there being potential fraud in it. Any which partner should have that communication with their vendor, or their buyer, or their client That these are the steps you are taking. Youe got to do step a, step b, step s, and then you'll see the outcome. But again, i would say not doing the researchis far, far better than therisk of the fraud in the research. Of course, i' never going to be perfect, but you'll get pretty close