Show Notes:
- 00:12: Welcome back, Tom!
- 1:01: How to structure a good kickoff meeting
- 9:03: Separating great kickoff meetings vs. average ones
- 10:04: How many meetings are too many?
- 15:20: Report revenue to increase credibility
- 17:00: How to run meetings effectively
- 22:22: Is dedicated account management essential?
- 24:57: Defining the roles on your team to deal with clients
- 26:45: Favorite tips for writing emails
- 30:08: How to push back on clients — be empathetic
- 37:46: Reporting, how to make your client look good
- 40:29: Ghostwriting for clients
- 41:37: When to use decks vs. reports
- 42:04: How to educate your client and move the needle
- 45:23: Ross’ new wave of strategy for clients
- 49:32: Presentation best practices
- 54:10: When does upselling make sense
- 1:04:39: Learn more about Tom’s SEO MBA course
Show Links:
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing
