I wasn't real sure what I was getting into when I read the title where good ideas come from In my mind it was potentially Going to go down the route of a systems book like here's a process you can go through to come up with good ideas. But then if you read The subtitle on this the natural history of innovation it kind of lends itself to saying that probably that's not going to be What you're going to get out of this. It definitely could have been A whole bunch of things, but I feel like they did really well and just saying no, it's not a three-part book. Seven segments intro conclusion with an actual real Conclusion for once. We'll get