EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer cover image

583 | AI and Paid Media w/ Greg Finn

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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The Pro Tip for Managing Clients in 2023

In 2023, I think the biggest thing is we're going to see less control. And everybody's going to have to kind of be standing up for themselves more. Have a plan for your UA data before it goes away. GA3 is going away and you're going to lose that data. There's a whole lot of other things that you have to also now think of differently inside of GA4.

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