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23andMe's Fatal Flaw | Defying Gravity? | 2

Business Wars

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The Rise and Fall of 23andMe: A Cautionary Tale

This chapter examines the turbulent history of 23andMe, covering its ascent and the challenges faced by its founder. It highlights regulatory issues, market shifts, and a significant data breach, prompting a discussion on the viability of the company's business model and its effect on consumer trust.

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