2min chapter

Trapital cover image

The Short-Form Video Wars: TikTok vs Shorts vs Reels (with Tati Cirisano)

Trapital

CHAPTER

YouTube Shorts

YouTube shorts can lead to their music videos or vlogs on YouTube. And I think that ecosystem is really powerful. That's what TikTok would be going after, if and when they do launch a Western streaming service. But with YouTube, it's the rare platform that 18 years into its existence, people are still discovering it. There's something to be said there.

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