My Wakeup Call with Dr. Mark Goulston cover image

Ep - 247 Lisa Earle McLeod

My Wakeup Call with Dr. Mark Goulston

00:00

Improve Life for Customers

Companies who make improving customers lives the centrepiece of what they're doing, infuse it in every aspect out fo the market by over 350% as compared to those companies who are focused on hitting the bottom line. The thing that people miss is, we spent oukno long time sales training of an ex proctor and gamble sales trainer, some pretty hard line. But the thing that we miss is we always talk about b focused on the customer. Consulted selling, focus on theCustomer. What's lacking is the specificity. I could say, i'm here to focus on mark. Pay attention to mark. Focus in mark. That's very different from saying, my job is to

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