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eCommerce Predictions for 2023

eComFuel

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The Nuclear Option, Right?

Facebook will change its TOS to say that any app that shows ads has to show ads through the Apple network. They're gonna say every, like if you wanna show an ad, it's gotta be an Apple ad network and we will share revenue back to you, but we're gonna take a cut on it. Dang, man. Kicking Facebook, while they're down. I mean, not just Facebook, every single, I mean, this is the nuclear option. It's complete thermonuclear war in tech world because it's every large tech company.

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