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4min chapter
How to Increase Profitability and Agency Efficiency, With Corina Ludwig
The Agency Profit Podcast
The Biggest Trends in the Advertising Industry
I think there's some things that have stayed the same and there's also some ebb and flow is a things that shift. Billable hours has always been important at the end of the day but that percentage has increased so you know I think where people were happy with 40 or 50% billable time now at 65 70%. You're seeing smaller agencies taking on much more complex not only pricing models but also staffing models. COVID obviously has had a massive impact on advertising lines geography lines hybrid and we can get into all that sorts of stuff.
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