Twitter is a marketing opportunity for the most part and a bit of an addiction around news. The value of Twitter is like, everyone can go there and make memes and sort of exchange ideas. But it's still never been the majority social media company. It's important resonance with media people, politicians,. Do you imagine what could happen where they would leave from your perspective?
The Twitter deal is done, and Elon Musk is now, officially, “Chief Twit.” Bloomberg Opinion columnist and “MoneyStuff” writer, Matt Levine, has been analyzing the deal (and the drama) over the past seven months. Now, Matt and Kara consider what the future of the social media platform might look like under Musk. They discuss whether Elon’s seemingly genuine belief in the utility of Twitter, paired with his business and engineering acumen, will be a game changer for the company. And they discuss how his principles will drive big decisions ahead, including potentially reversing the platform's ban of Donald Trump.
Before the interview, Kara and Nayeema talk about the violent attack on Paul Pelosi, husband of Speaker Nancy Pelosi, and the rising tide of violence against politicians. Plus, Kara gives Elon some unsolicited advice on the business, including how to avoid a version of Twitter that would make even Kara quit her favorite social media platform.
Do you want Kara’s (solicited) advice? Call 1-888-KARA-PLZ and leave us a voice mail with your questions!
You can find Kara and Nayeema on Twitter @karaswisher and @nayeema.
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