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B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast]

Marketing Smarts from MarketingProfs

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Why You Shouldn't Work With Us

The first thing with our clients is getting over this kind of mental hurdle of, I don't want to put anyone off. So a great article that we actually talk about that does actually sell really well is why you shouldn't work with us. And it's the lurkers. You've got to love the lurkers; they're always there. They're always listening and just need a gentle nudge sometimes. It also gives you that velvet road policy to say that this is the dress code when working with us. There's nothing better than having a dress code in any organization to say some people will work and some people won't work. We just choose to work with people who we're

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