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How to sell to CISOs and security professionals

Outbound Squad

00:00

What Do You Read About Cybersecurity?

"I like to go into those niche websites where they hang on, right? Where they read. Why? Because that's how I can talk to them about what they want to talk to me about," he says. "It's really good when you incorporate it into your conversation, not in a salesy way again as an example." 'If you ask me what they love, I will tell everybody every CISO hate ambulance chasing'

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