4min chapter

Outbound Squad cover image

How to sell to CISOs and security professionals

Outbound Squad

CHAPTER

What Do You Read About Cybersecurity?

"I like to go into those niche websites where they hang on, right? Where they read. Why? Because that's how I can talk to them about what they want to talk to me about," he says. "It's really good when you incorporate it into your conversation, not in a salesy way again as an example." 'If you ask me what they love, I will tell everybody every CISO hate ambulance chasing'

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