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The Secret to Growth Isn’t More Leads — It’s Better Customers | Brian O'Connor

Millionaire University

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Navigating Customer Success for Small Businesses

This chapter examines the critical role of customer success in the early stages of small businesses, emphasizing the owner's direct involvement in customer satisfaction. It offers practical strategies for leveraging customer reviews and upselling services, particularly in residential sectors, while exploring the hiring process for Customer Success Managers. Additionally, the chapter highlights the challenges and opportunities in hiring talent in regions like Latin America, focusing on language considerations and applicant filtering.

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