4min chapter

TED Radio Hour cover image

Incognito

TED Radio Hour

CHAPTER

The Mystery of Aisha's Ghost Work

Mary Gray has been researching how millions of people like Aisha make our interactions with companies like Uber, Amazon, Google and Microsoft appear seamless. In many ways, it's the people behind the screen who are doing content moderation, data labeling, and a host of other activities that we have no idea our integral to making the internet work. "I think tech companies are pretending to be something they're not because they're kind of faking it until they make it"

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