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Contagious Why Things Catch On, by Jonah Berger
Bestbookbits
The Power of Word and Mouth
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Word and mouth is the primary factor, behind 20-50% of all purchasing decisions. Research by Caliphate Group finds that only 7% of word and mouth happens online. We need to craft messages that help people achieve these desired impressions. There are six principles of contagiousness: Find in a Remarkability, Leverage game mechanics and 3 Make people feel like insiders.
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