From Side Hustle to Success

This chapter explores the evolution of a side hustle into a thriving consumer analytics agency, highlighting the significance of data hygiene and advanced analytics for e-commerce growth. The speakers share their entrepreneurial journey, discussing initial challenges, the importance of validating market demand, and the iterative nature of building a business. With personal anecdotes about unexpected successes and client referrals, they illustrate the value of networking and adapting to market needs amidst the chaos of entrepreneurship.