Leslie Sims, CMO of Impossible Foods: Remember the Human
Building Better CMOs and Marketing Leaders
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Navigating Challenges in Marketing Plant-Based Foods
The chapter delves into the intricacies of marketing plant-based foods to a broader audience beyond core consumers, focusing on reshaping the narrative around sustainability and appeal. It explores the importance of human-centric marketing strategies and the balance between activism and encouragement in promoting a plant-based diet. The discussion also highlights the environmental impact of plant-based alternatives and strategies to effectively communicate these benefits to consumers.
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