RoR #11 : Exploring Scent w/ Sandra Elisa Loofbourow
Keys To The Shop : Equipping Coffee Shop Leaders
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Navigating Scent and Taste in Coffee
This chapter explores the intricacies of scent calibration and aroma training, emphasizing the balance between personal preference and broader consumer expectations in the coffee industry. The speakers discuss the importance of diverse tasting panels and the mental challenges involved in sensory evaluation, while also addressing strategies for small roasters to market their products effectively. Ultimately, they highlight that every coffee experience is valid, underscoring the significance of understanding customer preferences within the context of café ambiance.
Play episode from 21:45
Transcript
