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#58: The #1 Absolutely Critical Negotiation Technique

The Persuasion Lab with Martin Medeiros

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Mastering Negotiation Preparation

The chapter highlights the key elements crucial for negotiation preparation, emphasizing knowledge, communication, and goal clarity. It stresses the need to stay focused amidst distractions and avoid falling into the traps set by skilled negotiators. Importance of clear communication, understanding different styles, and choosing the right medium for effective negotiations are also discussed.

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