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331. Paul Zak — Immersion: The Science of the Extraordinary and the Source of Happiness

The Michael Shermer Show

CHAPTER

How to Choose a Toothpaste Instead of That One?

Michael Wolraich: Kahneman and Tversky make it sound like humans are pretty irrational. But in fact, he says, our brains are doing all these calculations sort of underneath the radar. We think from this whack job, Freud, who is just a very confused person, that if I just probe you the right way, I can make the unconscious conscious,. And that's not the way the brain works, right? "We don't have deep insight into the 99% of our brain which is processing information consciously"

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