One of the risks with these consumer discretionary companies like a star bucks or cipotele is we get to a point where everything else becomes so expensive, these are the first things that come off the list of the splurge or the spend. That's where pricing power is really is really powerful. What do you think is a good company? Um, that does a good job of illustrating that? So one one that i really like is is master card. I'm a shareholder of master card a for for a long time, and it wins because of just the reality of its entire ness. Model rigts all about activity. This is a as tolbooth of a business

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