Is Nutter Butter's TikTok Strategy a Genius Move or a Disaster?
The Art of the Brand
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Critique of Nutter Butter's Marketing Strategy
This chapter critiques Nutter Butter's marketing approach on TikTok, highlighting the absence of a unified brand message. It suggests that Nutter Butter should focus on its peanut butter cookie quality while learning from the successful strategies of competitors like Oreo.
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