6min chapter

Bloomberg Businessweek cover image

Why the Middle East Is Becoming Attractive to International Investors

Bloomberg Businessweek

CHAPTER

Evolution of Super Apps in the Middle East

This chapter explores the transformation of Kareem from a ride-hailing service into a super app, emphasizing the role of technology and AI in addressing regional challenges. It also discusses the Middle East's growing appeal to international investors, the geopolitical dynamics at play, and the future of AI governance under a new presidential administration.

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