The Importance of Narrative Power in Professional Services

Deborah Wexler: What are some narratives that you've seen or just plain all wrong that having this narrative power is a good solution for? She breaks it down into four categories. There are the leadership narratives in the discipline of visionary leadership, marketing narratives, operations narratives and then sales narratives. A very common toxic narrative that we have in professional services is to think that we can be of service of any client," she says.