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Simon & Schuster Bought by Penguin Random House Discussion With Steve Laube

Christian Publishing Show

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Is There a Clear Brand Identity?

i would say it's an indication that those imprints don't have a clear brand identity. They're bidding against each other, then theyes there don't have enough of a clear brand,. Unless the author's stephen king, and your buying that brand. But what is unseen within that is that above it, as they all share the same sales team. So you might have different imprints with their different titles, but only one person from penguin random house goes and visits barnes and noble and in roquick let's explain what a sales team does.

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