How to Use Cost Controls to Succeed in Creative Testing

If you're running cost controls, Facebook figures out very quickly, whether or not it should spend on your ad. And if it's spending on your ad, then that probably means your ad works. So, yes, launch your creative in a cost controlled ad set. My particular way of doing this would be in a campaign with campaign budget optimization. You can hire e-commerce professionals from the Philippines where there are incredible talent.

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