The irrepressible Edvinas "Eddie" Rudzinskas is a fixture at just about every bar show and party, and the Instagram he created, @cocktails_for_you, boasts 565, 000 followers.

We sat down during BCBerlin to talk about how he went from working in his native Lithuania to bartending in a small town in Ireland, falling deep down the rabbit hole of mixology, and founding Cocktails for You, initially as a Facebook page sharing all the seminars and events he'd attend, first in Ireland and then - often representing the Bartender's Association of Ireland, BAI - abroad.

He's also recently been named Global Advocacy Lead for Thomas Henry mixers, and co-founded his own (delicious) Irish whiskey, Old Baile.

We grabbed a spare hour (and some champagne) to talk about how he became a social media influencer, the state of the bar world, and building brands in the onpremise, as well as a whole bunch more.

Enjoy!

Eddie's personal IG: https://www.instagram.com/eddie_this_is_my_life/?hl=en

Cocktails For You IG: https://www.instagram.com/cocktails_for_you/?hl=en

Old Baile Whiskey IG: https://www.instagram.com/oldbailewhiskey/?hl=en

Thomas Henry mixers: https://www.instagram.com/thomashenry_borninbars/?hl=en

Get in touch with Duff!

Podcast business enquiries: consulting@liquidsolutions.org
(PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is.
They need to be able to hang.
Oh, plus we don't edit, and we won’t supply prepared or sample questions, or listener or “reach” stats, either, and no, you can't sit in on the interview or Zoom.)

Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: philip@liquidsolutions.org

Philip on Instagram: https://www.instagram.com/philipsduff/
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