13. Email Templates for Higher Conversion Rates
Practical Prospecting
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Can You Use Humor in Your Email Templates?
Jesse: We're all freaking human and most of us like reading humor, especially when maybe a lot of our days in B2B are pretty dry. Jed: What's some caution we should use with this human flow template? Like, can everyone use this? Are there certain target markets where this is more useful? Jesse: I mean, just if you sell the salespeople, I would probably use this because they understand the game of call calling. It says, Hey, I just gave you a ring and inserting their mobile number. And it's right after they just got a call too.
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