
How francesca’s is Optimizing Holiday Marketing and Informing 2023 Strategy
Total Retail Talks
00:00
Is the Holiday Season Extending Beyond Black Friday?
Francesca's has been around now for about, she if you will is about 22 years old. We have launched Frankie now and it's second full year. The Frankie product is really focused on kind of the idea of cool, not cute. And we're seeing a ton of white space which is this tween audience where we hear it from those who come in our store as Francesca's shoppers.
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