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E430:ðSHOPIFY AS A COMMERCE 'HUB', BECOMING AN INDUSTRY THOUGHT LEADER, ENABLING PLATFORM PARTNERS AT SCALE AND MORE! | MENTORING MOMENTS #103 | THE ECOMMERCE EDGE Podcast
THE ECOMMERCE EDGE Podcast with Jason Greenwood
E-Commerce Evolution: TikTok and Omni-Channel Integration
This chapter examines the rise of TikTok Shop amidst challenges faced by major platforms in e-commerce. It discusses Shopify's strategic role in managing product listings and explores the potential for seamless commerce experiences within entertainment, highlighting the shift towards a 'commerce everywhere' model.
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