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The Customer Success Approach to Legal Tech Startups
Legal tech startups are getting the message that getting the customer in the door and actually signing a licensing grant is important. Even doing a kickoff call as important as it is is not enough you really have to have people calling customer success folks who follow up with after sale calls, he says. "Having a champion at the firm is always a good idea if it can be pulled off" He also suggests using the customer success approach of not regarding the sale as over until you know you can get a renewal because you've followed up with with your customer.