Collecting Keys - Real Estate Investing Podcast cover image

EP 162 - Building The Perfect Marketing Pyramid to Maximize Deal Flow

Collecting Keys - Real Estate Investing Podcast

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The Cost of Targeted Marketing

At the very top, we have the targeted marketing and this is usually I recommend people start. From our experience, about 78% of our deals in the several hundred that we've done over the past couple of years has come from direct mail or driving for dollars. We found that these middle of the pyramid leads are typically three to four times as long to close as the top ones.

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