đź’Ą Social Media Changed Everything. Are You Still in Denial?
This is the full keynote and Q&A from my 2022 talk at the NAHREP conference in San Diego — and honestly, it hits harder now than it did back then.
I break down exactly why content is still the most practical way to grow your business, why so many people are still making excuses instead of doing the work, and how the real estate industry — and every industry — is being reshaped by social media, blockchain, and attention shifts.
This isn’t a motivational speech — it’s a wake-up call. The world already changed. TikTok isn’t just for kids. LinkedIn isn’t just for job hunters. Facebook Groups are still gold. If you’re not creating content that builds trust, educates your audience, or puts you top of mind — you’re falling behind, fast.
We talk about:
Why content on social is still the #1 way to win
What blockchain and smart contracts mean for real estate
How to lead your team with empathy — not fear
The difference between kindness and manipulation
Why your ego is killing your wallet
And why “doing the homework” matters more now than ever
This one’s a must-listen for anyone serious about staying relevant.
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