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Niche Market Focus and Startup Strategies in T-Shirt Printing Business
Exploring the advantages of targeting a specific niche market in the t-shirt printing business, the chapter shares insights on effective marketing, low startup costs, and common mistakes to avoid. Emphasizing the importance of simplicity in design and the significance of mastering marketing skills over technical ones, it offers guidance on setting up an online store using user-friendly software tools. The chapter also recommends platforms like Shopify and Etsy for selling apparel, advocating for starting with one platform and growing to multiple storefronts for greater reach.