The Importance of Lifestyle Business

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"I like to say that I started this business was supposed to be a hobby and I failed miserably at creating a hobby business. But when I actually think about it, like I didn't fail at making a hobby business," he says. "We've built a profitable model ... while we're always worried about our numbers,. We're not like, you know, ringing our hands about our numbers or worried about our cash balance."

Mike Salguero is the founder and CEO of ButcherBox, a revolutionary direct-to-consumer meat business that transformed eCommerce when it launched in 2015. Salguero founded the company as a side project, but quickly scaled it into a thriving business with over half-a-billion dollars in annual revenue in 2022.

Mike joined host Robert Glazer on the Elevate Podcast to talk about his entrepreneurial journey, how he started and scaled ButcherBox into a direct-to-consumer juggernaut, and much more.

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