CNLP 682 | Malcolm Gladwell Deconstructs His Writing Process and Habits, Shares His Theory on How to Reach People in a Crowded World, and Explains the Revenge of the Tipping Point
The Carey Nieuwhof Leadership Podcast
00:00
The Viral Spread of Ideas
This chapter examines the differences between podcasting and live events, emphasizing the broader range of topics in podcasting despite its lack of audience engagement. It explores the concept of 'super spreaders' in both viral infections and the dissemination of ideas, highlighting how a small number of individuals can significantly influence societal change. Additionally, it discusses the opioid epidemic as a case study in the devastating effects of unethical actions by a minority within the medical profession.
Transcript
Play full episode
