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What You Need to Know About the DARK Funnel! - CC #070
B2B Mentors
The Dark Funnel
The dark funnel is those immeasurable areas where your attribution softwards. If i'm a s d r or b d r, and i reach out to a prospect, it turns into, yo kno, warm prospect. But the things that we cannot track are in this dark area that we live as marketers. How do you measure me putting out content on lincton for my company, for my business, over long periods of time? I'm sharing insights, sharing conversations. And so give you another example, think of your own buying habits, too. Writ when's the last time you purchased something based on a referal from a friend, based on some one you met
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