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273 Chris Voss | Master Negotiations

Travis Makes Money

00:00

Are You Putting the Other Side Incomfortable?

A lot of negotiation is getting people to see your side, right? So how am I supposed to do that when they have to then put themselves in your shoes and actually try to figure out for you how you're supposed to be able to do that? That's exactly what happens. And even if they don't give you an inch, it makes them stop and look at you. They feel like they're in charge because people love to be asked how to do something. It appeals to their ego in an insane way.

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